Side Door Barbecue

The quintessential American-style diner experience.

SideDoorBarbecue_InteriorStyling_cocktails

The project spun from brand strategy to essential brand launch marketing collateral.

SideDoorBarbecue_Menu_design

SideDoorBarbecue_AmericanDinner

The brand identity project for Side Door BBQ encapsulated all brand assets from brand strategy and logotype design to interior styling and launch event.

SideDoorBarbecue_InteriorStyling_Perth

Located in Perth and housed within a distinctive converted warehouse, touch and feel were at the centre of the brief. Also central to the brand concept was the building itself, with the warehouse elevation re-imagined as the logo to create a unique and instantly recognisable visual identity.

SideDoorBarbecue_OutdoorSignage

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PARDON_SDB_IndoorSignage

Scope

Brand strategy

Brand identity

Development and design

Style guide

Interior styling

Activation and launch

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