Sumo
Keeping Australian homes warm and connected.
Designed to disrupt a highly competitive market, the award-winning brand established a bold and distinctive presence that helped position Sumo as a credible challenger to the industry’s dominant providers.
From the visual identity through to the workplace environment, every touchpoint was crafted to reinforce the brand’s energetic, approachable, and customer-focused personality.
Scope
Brand strategy
Brand identity
Development and design
Style guide
Art direction
Activation and launch
Interior styling
