Lupo Perro
Redefining perceptions of debt recovery.
Following a comprehensive brand strategy we created a complete brand identity for Lupo Perro, including logo design, stationery, and a responsive website.
The project centred on redefining perceptions of debt recovery by establishing a brand that felt approachable, empathetic, and trustworthy, while maintaining the credibility expected within the financial services sector.
I will have to change the pictures below…
Scope
Brand strategy
Brand identity
Development and design
Style guide
Art direction
Activation and launch