DIFFER has developed a solid brand identity along with all the trimmings. With this project being awarded silver in the Melbourne Design Award.

RETURN ON INVESTMENT: in its second year of operation, with 20,000 customers, Sumo exceeded their forecast dramatically. The DIFFER team is proud to have been part of growing the business and helped their customers to connect to something BIGGER.

Brand Naming / Brand Identity / Campaign Creative / Video / Corporate Stationery / Interior Styling / Brand Experience / Website

  • Sumo Power brand logo greyscale
  • Sumo Power logo brand and interior styling by DIFFER, Melbourne
  • Sumo all you can eat campaign visual by Differ brand agency
  • Sumo Power interior styling blue and timber cut out in Melbourne head office
  • Sumo Power brand style guide Alte Haas Grotesk
  • Sumo Power printed brand style guide
  • Sumo Power brand style guide
  • Sumo brand by Differ trophy Melbourne Design awards winner
  • Sumo Power brand blue and white corporate stationery
  • Sumo Power brand logo and interior styling in Melbourne head office
  • Sumo Power Flick Off outdoor campaign by Differ creative and Greenpoint media PR

“Working with DIFFER was refreshing. The approach was a no nonsense process that had the formal rigour when needed but left space for idea creation, creativity and a sense of engagement by the shareholders. The end result was a stand out in terms of colour, name and brand creation. We got this to a final stage quickly and without fuss. Thanks DIFFER for helping us to create Sumo”


Sumo, Melbourne

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