DIFFER was approached by Arup to initiate the creative thinking around a new projects locally and internationally and come up with innovative visuals and videos to bring architectural conferences to life. Arup first came to the world’s attention with the structural design of the Sydney Opera House, followed by its work on the Centre Pompidou in Paris.

Creative Direction / Illustrations / Concept development / Photography / Video

  • ARUP GLOBAL vertical garden on building
  • Arup Global poster in company head office design by Differ
  • ARUP GLOBAL promotional video and studio photography by DIFFER, Melbourne
  • three poster designs by DIFFER creative agency for ARUP GLOBAL
  • ARUP Global
  • ARUP GLOBAL project meeting greyscale picture
  • ARUP GLOBAL white and pink yearly calendar by DIFFER agency Melbourne

Working with DIFFER gave us the gusto to look outside of the box! We were keen to try something different to the usual corporate documentation while summarising outcomes. The DIFFER team brought numerous creative ideas to the table, then used an array of media that truly captured our energy, experimental nature and innovation. Can’t wait to work with you again!


ARUP, Melbourne

More projects

Side Door BBQ outdoor round signage. Brand logo and interior styling by DIFFER agency
Hallmark, gold corporate stationery brand logo and creative by DIFFER for Beulah International
Greenpoint Media brand and creative by DIFFER smoky blue effect